I'm never into gender stereotyping. That being said, I'm certainly not a fan of Dr. Pepper's new marketing plan for the 10 calorie version of Dr. Pepper. I've said it before; I don't have a sense of humor so the commercial isn't amusing either. And I am not buying any more Dr. Pepper products.
Watch it
Is the idea that men should drink more diet soda a bad one? I don't know. The research indicates that those who drink diet soda may not see any weight difference because of it and could in fact be doing harm. Go to Google and type in "diet soda makes you fat."
So- the product. The can looks like a bullet- there really is a Facebook page where you can read the Dr Pepper Ten Man'Ments, and it openly excludes women. The Facebook page also has a shooting gallery where you shoot things like high heels and lipsticks-classy.
"Executive vice president of marketing for Dr Pepper, said he's not worried that they'll be offended by the campaign. The drink and marketing were tested in six different markets across the country before being rolled out nationally, and women weren't offended, he said. In fact, about 40% of people who have tried the soda so far are women"*USA Today Article
Well, that's not entirely accurate-Visit Smart Money here.
Also-if you are marketing a product that specifically is NOT FOR WOMEN, why would you have 40% of the people trying the soda be Women and why would you care what they thought? I especially like the Rugby player in the above article who says that no one has ever made fun of him for drinking diet coke-and rugby players make fun of each other over anything.
Boo Dr. Pepper-Boo.
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